Project:

HUM is a new Yoga and Barre studio set to open in Saint Paul during fall 2022. 

Owners Kjirsten Fogelson and Emma Boyum are crowdfunding their business venture through indiegogo and worked with Superwell to develop promotional items such as video and social media imagery to communicate their messaging. 

Now that the crowdfunding campaign is launched, Superwell will be developing the brand identity for HUM and showcasing the process as supplemental content for the crowdfunding campaign.